Customised procurement,
deployment & support services
for Education, Government and Business.

CompNow CompNow
  • Background
  • The Challenge
  • The Solution
  • About The Solution

“We were looking for a way to create brand impact and easily individualise content for each store. The displays were also to help us create a positive buying experience for our customers.”

Laura Griffin

Online Content Manager, Swimwear Galore

Swimwear Galore’s carefully trained staff help customers find the perfect swimsuit for their size and shape. Likewise, the displays in each of its stores are individualised to accommodate the completely different fitouts and customer demographics of each location.

The Swimwear Galore story began 30 years ago with a small rack of swimwear being sold from the family run fabric shop in Carlton, Victoria.

The business now stocks more than 100 quality brands and has expanded to retail outlets across greater Melbourne – in Fitzroy, Malvern, Mentone, Mornington, Sorrento, Geelong and soon to be opened Greensborough.



Laura Griffin, Online Content Manager at Swimwear Galore says: “Shopping for swimwear can be an ordeal, particularly for women, and we work hard to provide the service and in-store environment to ensure customers complete their purchases feeling satisfied with the experience and confident in their new swimwear.”

Previously Swimwear Galore had used light boxes to illustrate its stock range. The content management team would print expensive large format posters only every 3-4 months. “It was a lot of effort to do the artwork, get it printed and arrange for the installer to go to each store. Often the boxes would be showing swimwear that was sold out,” she says.


Since 2016, CompNow has been engaged to design a display layout suited to each store’s physical constraints and dedicated brand areas. It selects from Samsung’s professional video wall displays and integrates the panels with Samsung’s MagicInfo content management system.

The rollout began with 22 screens, including a central 55” feature panel, at Swimwear Galore’s Fitzroy store. And to exemplify the variations, Mentone had 4 x 14 panel mega videos walls installed. The smaller Sorrento store features a window display screen, and the Malvern format has a large screen placed at the change rooms where “we used to have a floor to ceiling image decal that was only changed every 4-6 months. Now, with the video wall, our content is always fresh,” Laura says.

MagicInfo has transformed the way Laura and the content management team operate. They take content provided by Swimwear Galore’s 100 suppliers and use the smart, intuitive toolset to customise eye-catching displays for pushing out to the stores. Managing the complex, multimedia display schedules is centrally controlled from Laura’s desk. All screen output can be monitored in real time.


With the light boxes, it was a costly 2-3 week physical process to have the images printed, delivered and fitted. Today, the
new images are showing in-store same day. There is also some administration work in checking that the content and stock match in each store.

The store managers communicate with Laura with any problems or required changes: “If a line sells out or stock is consolidated to another store, images can be changed immediately”. She simply makes the change and pushes to them. Whether it’s a video or a rotating slide show, everything is always up to date.

Since 2016, the display panels provided by CompNow and the usability of MagicInfo have been proven in all store environments: “We’re completely satisfied with our display technology choices and confident that they’ll keep us looking clear, bright and modern. We now have beautiful campaign shots motivating our customers’ selections,” Laura says.

Other Case Studies

  • Campus wide device management at Macquarie University

    Macquarie University (MQU) has a devolved desktop support environment, with its fleet of 11,800 devices managed separately by its Faculties and administrative offices.

    Previously it operated several disparate solutions that had little integration with the University’s central IT Service Management (ITSM) system. A project was initiated to streamline

  • Creating the future their way at breakthru

    In 2015, with 25 locations across NSW, six in Victoria, three in Queensland – and with imminent sector changes upon them – breakthru knew it had to address the problems created by the rapid and ad hoc expansion of its ICT environment. The first step was to commit to

  • Nationwide digital enablement roll-out at Jeanswest

    The digital display system for an exciting front of house promotional initiative had been selected by Jeanswest, but the roll-out to its 220 stores throughout Australia and in New Zealand presented many technical and logistics challenges.

    Fashion and lifestyle brand, Jeanswest, is an iconic Australian denim destination. From

  • Quality website matches quality care at CareAbout

    Innovative startup, CareAbout, saw a gap in the market with the announcement of the Government’s consumer directed care reforms: enabling over 65s to be in control of their care by allowing them to choose who delivers their home care package services.

    But first CareAbout had to quickly build

  • Where pedagogy meets technology at St Peter’s College, Adelaide


    In 2011, St Peter’s College embarked on a whole-of-school digital transformation that included personalised Apple devices for all educators and the entire student cohort.

    A commitment to specifically designed professional learning has ensured success by empowering teachers and engaging students.

    St Peter’s College, Adelaide, is uncompromising

  • High impact integrated display at St Joseph’s College


    Since 1881 St Joseph’s College has provided excellence in boys’ education. Today, its reputation is underpinned by a strategic plan for innovation and integrated technologies that are improving all facets of College life.

    As part of the constant innovation taking place at ‘Joeys’, the College now has total flexibility over management