Laura Griffin, Online Content Manager at Swimwear Galore says: “Shopping for swimwear can be an ordeal, particularly for women, and we work hard to provide the service and in-store environment to ensure customers complete their purchases feeling satisfied with the experience and confident in their new swimwear.”
Previously Swimwear Galore had used light boxes to illustrate its stock range. The content management team would print expensive large format posters only every 3-4 months. “It was a lot of effort to do the artwork, get it printed and arrange for the installer to go to each store. Often the boxes would be showing swimwear that was sold out,” she says.