11 reasons

Mac means business.

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Reason #1
One seriously powerful chip.
The Apple M1 chip changes everything. Custom-engineered technologies. Blazing-fast processing. And incredible power efficiency.
In short, it’s a breakthrough for breakthroughs. For your entire team.

The Apple M1 chip (PDF)

Reason #2
See reason #1.
It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before. Multitask across projects, analyse spreadsheets while you video conference, and fly through even the most performance-heavy tasks.
Reason #3
Our loooo
oooongest battery life.
With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.

18 hours

Reason #4
Mac works with IT.
Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Deployment and Management (PDF)

Reason #5
Mac works for companies without IT.
Mac is intuitive to use and easy to manage. Simple setup and Apple’s Migration Assistant help you get Mac up and running quickly. And its reliable hardware won’t let you down, so it’s perfect for companies with or without dedicated IT support.
Reason #6
Mac costs less in the long run.
With fewer support tickets, less software needed and higher residual value, the savings add up. Compared with a PC, a single Mac could save you US$843 over three years.

Forrester TEI Study (PDF)

Reason #7
The most innovative companies run on Mac.
84 per cent of the world’s top innovators deploy Mac at scale.
Reason #8
Excel. Zoom. Slack.
And so much more.
All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox. And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac too.

Productivity (PDF)

Reason #9
Security’s built in.
Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Platform Security (PDF)

Reason #10
Mac iPhone
Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.
Reason #11
It’s a pleasure to work with.
Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)

MacBook Air
Power and value in one package. MacBook Air is perfect for businesses no matter their size.
MacBook Pro 13″
The Apple M1 chip takes the powerhouse notebook to a whole new level of pro.
MacBook Pro 16″
Incredible processing and a big, beautiful display make it the go-to for big, beautiful work.
iMac 24″
The can-do desktop gives you more ports, more power and more versatility.
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