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Enterprise technology spending by Australian firms will soar to $78.7 billion next year, according to new insight from Gartner.

Representatives from the top technology research firm were speaking to Australian businesses at the recent Gartner Symposium/ITxpo held on the Gold Coast. In reaching the revenue forecast for 2015, they revealed technology expenditure from Australian businesses will grow 4.1 per cent – an improvement on the 1.75 per cent recorded in 2014.

One of the key findings from Gartner was that it is no longer just IT executives within organisations that are increasing investment in technology. The research firm estimates that half of all technology sales people are now actively and directly selling to individual business units, rather than to the IT department.

“38 per cent of global IT spend is outside of IT already, with a disproportionate amount in digital. By 2017, it will be over 50 per cent,” said Peter Sondergaard, Gartner’s senior vice president.

“Digital startups sit inside your own organisation, in your marketing department, in HR, in logistics and in sales. Your business units are acting as technology startups.”

Mr Sondergaard went on to explain that “there are seismic forces at work”, which are radically and permanently changing business operations – and necessitating the investment in new technology.

For example, he pointed to the rise of 3D printing, which is now a “billion dollar market”. Additionally, 10 per cent of vehicles are now connected thanks to the rise of the Internet of Things, while the number of Chief Data Officer and Chief Digital Officer roles in organisations have increased twofold.

Moreover, Gartner predicts “all of these things will double again” next year, signalling the exponential pace of technological development.

Whether it is a simple mobile device management solution or a radical new tool such as 3D printers, organisations around the world will be upping their technology spend in coming years. In which techologies will your business invest the most?