The new Door Talker screens at Jeanswest were to be a high impact, cost effective marketing tool. But their installation was not a simple ‘plug and play’ exercise.
Few of Jeanswest’s outlets had the essential WiFi / Wireless Access Point (WAP) setup.
Each outlet required individual networking as the size and layout of each store is unique. And, with the modem either under the counter or in a backroom, the question was how best to devise the installations so the Door Talker was within range and able to maintain connection.
To ensure the success of the rollout, and to enable the seamless, integrated push of content from central Marketing to each store, the panels had to be pre-configured.
Then there was the tight six week timeframe. Vu Trinh, POS System and Support Administrator at Jeanswest, says: “We wanted the rollout to happen quickly, irrespective of whether the stores were in cities, regional areas or New Zealand”.
The freestanding, 1.5m tall Door Talker screens and concept were provided by MusicMaker – the existing supplier of music to all Jeanswest stores. As the vendor did not have the deployment capability, Jeanswest’s IT team looked to outsource this critical part of the project.
Jeanswest stipulated minimum disruption to the outlets. Equipment deliveries were to be made just prior to the scheduled arrival of the technician and installations were confined to coincide with the quietest retail times. Vu says: “We couldn’t risk any down time over busy weekends. And we wanted experienced IT techs doing the work so we could be confident any issues would be resolved quickly”.