Beyond the immediate aesthetics of the physical spaces, CreativeCubes.Co’s differentiator was the breadth of its quality ICT infrastructure offering.
George Garth, Head of Operations and co-Founder of CreativeCubes.Co said: “The rationale for our concept is to give members a sense of community within an environment that elevates their brands. Because tech drives every business today, we couldn’t just offer physical spaces. It’s our complete ICT offering that elevates our brand.”
The aim is to keep member overheads down while lifting their productivity. “All they have to do is bring their own device, plug it in and focus on what they do. CreativeCubes.Co takes care of the rest,” he says.
Most members commit to running their businesses from CreativeCubes.Co for 6-18 months. Members are placed on monthly contracts which includes ICT infrastructure.
In planning its first site – 2017 in Richmond – the CreativeCubes.Co team knew “as a starting point, we had to have a great, really fast Wi-Fi network. But there’s a whole lot of detail underneath, like privacy and security” said George on reflection.
Security – in all its forms – is a paramount concern. Everything from the physical access controls to networking. “I was hyper-conscious because a competitor of ours had had a serious breach in its unsecured environment,” George says.
“At the outset we had the big picture in mind. We wanted to open 30 sites across Australia,” he says. To achieve that national footprint, while the physical spaces of each CreativeCubes.Co site would be unique, the technology infrastructure had to be scalable and replicable – and seamless for members.
CreativeCubes.Co needed a systems integration and procurement partner with deep expertise across all technology areas and “because we were in for the long term, we had to have the cultural fit of a positive, dynamic partner,” George says.