Hicksons depended on a highly successful inhouse App to provide vital connections for both their client base and staff.
Emma Markos, Marketing Manager at Hicksons Lawyers says: “As the App’s licensing agreement came to an end, we took the opportunity to look for another vendor to find a more cost effective solution.”
Once the three-person marketing team had taken a close look at what App development platforms were now available, they realised there were other benefits to be gained from a move – mainly combining two separate versions of their current App into one. The first being a client facing knowledge hub, and the second for staff communications.
The hub is a one stop shop for contacts, FAQs, industry happenings and blogs. While the internal communication staff version supports Hicksons’ agile workplace with a vital contacts book as well as critical office news, information on upcoming events and other useful details to keep those out of the office informed and connected to the firm. Time was being wasted having to develop for separate computer and mobile formats.